AI Insights · Timothy · April 2022
Top 5 Horror Games on iOS in New Zealand: Q1 2022 Performance
A review of the performance of the top 5 horror games on iOS in New Zealand during Q1 2022, including trends in downloads, revenue, and active users.
Throughout the first quarter of 2022, the top 5 horror games on iOS in New Zealand showed varied performance trends in terms of weekly downloads, revenue, and active users. Here's a detailed look at each game's metrics.
Five Nights at Freddy's experienced a peak in weekly revenue at the beginning of January, reaching approximately $831. However, revenue declined steadily, ending the quarter at around $109. Weekly downloads also saw a decline from 170 in the first week of January to just 9 by the end of March. The active user count followed a similar downward trend, starting at 204 in early January and dropping to 13 by the end of March.
Five Nights at Freddy's 2 saw its highest revenue in mid-January at $499, before gradually declining to $156 by the end of March. Downloads peaked at 107 in mid-January and fluctuated throughout the quarter, finishing at 26. Active users peaked at 108 in mid-January but decreased to 39 by the end of March.
Identity V had a strong performance in terms of active users, peaking at 1.06K in late February and maintaining a high level throughout the quarter. Revenue saw a significant spike at the end of March, reaching $678, while downloads were relatively steady, peaking at 42 in late January.
Five Nights at Freddy's 4 maintained a steady weekly revenue around $281 in January but declined to $75 by the end of March. Downloads saw a peak of 75 in late January but dropped to 0 by the end of March. Active users also showed a downward trend, with the last recorded active users in mid-February at 10.
Ultimate Custom Night had a peak revenue of $281 in late January but declined to $57 by the end of March. Downloads were highest at 71 in late January, with no downloads recorded towards the end of the quarter. Active users peaked at 157 in late January and decreased to 78 by the end of March.
These insights highlight the fluctuating nature of user engagement and revenue generation for horror games on iOS in New Zealand. For more detailed insights and data, visit Sensor Tower.
